Project Beauty, a new brand of wholesome and beneficial hair and skin care products, announces the launch of its e-commerce site.

“We call our community the Project Beauty Tribe,” explained Anne Buhrdorf, Director of Marketing and Product Development for Project Beauty.

Buhrdorf continued, “Our audience is made up of beauty enthusiasts who are modern, confident and unique. We’ve created an online space where they can visit, explore and discover because that’s what we would want. We’re beauty junkies, too.”

Hairgurt is the company’s line of shampoo, conditioners and masques that smell as fresh and delicious as your local farmer’s market. Strawberry Banana, Coconut Acai and Almond Honey feed the senses while unique ingredients such as yogurt protein nourish the hair.

The Pardon My Pretty line includes body scrubs, lotions and sprays enriched with Arctic Vitamins and wearing evocative names like Backyard Picnic, Date Night, and Out of the Shower. “Whatever your mood, Pardon My Pretty has your scent,” said Buhrdorf.

New products are planned to launch in the coming months.